Everybody knows that your better business is your
own business. Many want to do something at home and earn money with
their computer, but they don't know how to come up with a product.
But you are alive aren't you? And most of all you
have lived lots of experiences that could mean money to you. The only
problem is that you don't know it, you don't know to find your better
business making profit from what you know!
Maybe you just lived you life taking care of your
sick parents, or you have carpenter's knowledge, or, plumber, or electrician,
you say. Whatever you know there's people that would like to know
it and would like to pay for it!
So what am I trying to tell you? I'm telling you that
no matter what you did with your life, you most probably are sitting
over gold without knowing it.
There are hundreds of millions of people on Internet,
and tens of thousands would like to know whatever you know, you only
need help to obtain profit from your better business knowledge.
Each of us lives a life of unique circumstances and
experiences that results in building a body of knowledge... knowledge
that has value and that can be packaged and sold to others!.
Of course you can always work in someone else's business,
and if this is the idea you like most, read my
Affiliate Programs
web page at:
http://www.easy-home-business.com/aff/affprogram.html
But why work for a share when you can take the lion's part? The
biggest profit will always come from YOUR better business!
Start right now! I will help you write your first
Info Product, a simple 10 pages booklet, going through the following
points:
Discover your better business within you
Create a product
with it
Give your
product a name
Build a site
Publish it
Sell it
DISCOVER YOUR BETTER BUSINESS
WITHIN YOU!
To discover your better business within you you need
to do some brainstorming, the goal of it is to make you aware of the
gold mine within you. You must choose from something you love and
are passionate about. Maybe something you like to read or do, maybe
your hobby. What special body of knowledge have you learned from your
job?
What do you do day after day, without even thinking
about it (ex., child-rearing) -- think about what you tend to do in
a typical day, and what you've learned from it. What sections of a
book store or a magazine shop do you automatically gravitate toward?
What kind of TV shows do you tend to like most? Movies?
Don't worry, there are tens of questions that will
help you discover your better business.
For instance, if 'travel' is a hot topic for you *AND*
you're a mom with three children in diapers, your better business
could be based on "Travel tips for families with babies".
Or... If you're a woman who can fix a flat tire, without breaking
a nail, or change a spark plug in 5 minutes flat, your better business
could be to create an info product for other women who aren't so car
savvy.
No matter what topic you brainstorm up, you'll need
to do a quick survey to determine your readers' most pressing needs/problems.
If you think that an expert step by step detailed
guide will help you find your better business, you won't find a better
one than
"Make your knowledge Sale" (MYKS) http://newsletter.easy-home-business.com/hts/myks.html
Idea - Generating Exercise 5 in MYKS! has several more variations
on this valuable exercise. Actually, MYKS! has six powerful brainstorming
tactics to find your better business..
Before you give your idea a GO, review it against
the MYKS! 10-point "Reality Checklist." It will determine if your
better business idea can withstand the rigors of being exposed to
the world.
You must answer "yes" to at least 8 questions to proceed.
Otherwise... ... next idea, please! OK, let's start...
Is this a topic that I really have a great deal of interest in?
Will I genuinely ENJOY writing about it?
Are there
at least 10-20 places to promote/market my information product (e-zines,
mailing lists, Web sites)? Does it lend itself well to search engine
marketing (via gateways -- read
Make Your Site SELL! http://newsletter.easy-home-business.com/hts/myss.html
for full info on traffic-building via gateways).
Are there
at least 5 people that I can interview as part of the info product?
Have I identified
at least 3-5 pressing problems that my readers are currently facing?
Can I find
at least 100,000 prospects through online and off-line opt-in e-mail
lists? (the more, the merrier -- check out Postmaster Direct ( http://www.postmasterdirect.com/
) or Best Mailing Lists ( http://www.bestmailing.com/ ).
Have I read
at least 4-5 of my competitors' information products?
Can I find
at least 5 distinguishing factors to write about in my info product,
that my competitors have not focused upon?
Have I come
up with at least 5 benefits of why my info product ideas are better
than my competitors'?
Are there
at least 5 people from whom I can obtain testimonials or endorsements?
Have I come
up with a great domain name that is both memorable and applicable
to my info product's content? (Check at BetterWhois.com ( http://www.betterwhois.com/
) for availability.)
And, the most important single factor to consider,
for your better business, and how to be sure about it...
DO PEOPLE WANT THIS KIND OF INFORMATION?
(In MYKS! you can find another 16 important points,
too. )
But we're trying to get you up and running with a
simple e-booklet about your better business idea in a couple of days,
right? So let's keep running...
The most important time that you spend on your entire
project will be the time that you spend brainstorming your better
business idea, and assessing your ideas! Take your time and get this
part right. It will save you a lot of time and grief down the road.
Why? Because you'll think up and develop the RIGHT product, instead
of the wrong one!
Okay you've got a great topic for your better business
information product. Using targeted discussion groups, you've discovered
your prospect's needs and pains. Plus you've used
Your better business
10-Point "Reality Checklist" http://newsletter.easy-home-business.com/hts/myks.html
to assure that your better business idea's booklet is indeed a saleable
product. Now it's time to start developing an outline.
CREATE A PRODUCT FOR YOUR
BETTER BUSINESS!
Since we're creating a simple e-booklet for your
better business, it's a good idea to keep our outline as simple as
possible. So let's use two of the simplest, most basic outlining formulas
for your better business from MYKS!.
Your
better business e-booklet can feature a selection of 10 or more
tips, techniques or guidelines, that apply to your specific niche.
Depending on the number of tips, you can either have a few sentences
to explain each one, or a couple of paragraphs.
Your better business Frequently Asked Questions: Come up with 20-30
commonly asked questions within your niche, and provide the answers.
You're halfway to finishing your better business info product
And after you do finish, the real fun starts... Marketing and Selling
it! At this point you have an outline, and you have thought up at
least a few key points you want to discuss for each tip or question.
Just to make sure you haven't missed anything from
your better business prospect's point of view, continue collecting
and evaluating responses from the discussion groups. Do another hour
or two of research on the Web to smooth out any of the rough spots.
If you need more data, read a few ezines in your better
business niche, to see what people are most interested in. You can
find ezines galore at
The Directory of Ezines http://hop.clickbank.net/hop.cgi?robertoab+lifestyles
OK, got all your notes together? It's time to flesh out your outline.
Using all of your collected data, along with your
own knowledge, elaborate upon each question or tip in your better
business booklet. Write the content, just the first draft of your
better business idea.. It's not critical to make it perfect yet. Just
write ideas as they come. Organize them into the appropriate parts
of the outline and elaborate upon them.
Write, write, write all the ideas that come to your
mind for your better business.. Forget about grammar and typos --
just get it down for now. Three hours each day should result in a
pretty good first draft of your better business 10 page document.
Now that you've written most of your better business
content, you've got a strong feeling for the primary message and the
major benefit... your USP (Unique Selling Proposition). that single
most important benefit to your customer that only *YOU* can deliver
with your better business..
This is fully explained in
Make Your Site SELL!
http://newsletter.easy-home-business.com/hts/myss.html
(Actually, EVERYTHING about how to build your better business with
your knowledge is fully explained there. :-) that's why it's generally
accepted by marketing gurus as the "best resource ever for selling
on the Net."
GIVE YOUR BETTER BUSINESS
A PRODUCT A NAME!
20 Questions Answered About _______________________
20 Tips and Techniques For _______________ Who Want to _______________________
20 Ways to ________________________________________
How to Make the Most of ___________ For Under $____
Now here's your mission (should you choose to accept
it!). Marry your USP, that single most important benefit from your
better business to your target audience, into one of the above templates.
Take your time
Believe me... a great name literally multiplies your
better business info product's saleability by several fold.
Now, this is the point where the pros separate from
the amateurs:
Read your better business info product and make it better.
Then read
your better business info product again.
Then read
your better business info product again.
Then give
your better business a break!
Spend two days on this because it's important and
it takes time... 3 hours each day, minimum. B-r-r-r-r... Yes I know
this is the dreaded action step. This is where you take your better
business e-booklet from first to final draft. Polish, test and polish
your content until you have a brilliant final draft.
Proofread and edit your better business entire booklet.
This is hard, because by now, you're a bit too close. Ask a spouse
or good friend to give it the "once-over."
What about copyright and your ISBN? Don't register
a copyright for your better business if it's just a booklet. When
you do your better business full e-book, that may be the time.
It's all explained in MYKS!. For now, just write your
copyright notification at the end of your better business e-booklet
BUILD YOUR BETTER BUSINESS
A SITE!
If you already have a site, just add a Web page that
persuades your visitor to buy your better business info product If
you don't have a site, Join FREE the 5 Pillar Program and use Page
Build It! to build yourself a free Web page for your better business.
No need to know html. Just join FREE the 5 Pillar Program http://www.sitesell.com/RB.html
and use this powerful and free tool...
Joining FREE the 5 Pillar Affiliate Program is a brilliant
way to turn your better business info product into TWO income streams
rather than just ONE:
INCOME STREAM #1 -- The 5 Pillar Affiliate Program. On your site,
mention the fact that you created your new e-booklet as a result
of following the advice in MYKS!. Mention it everywhere... o on
the Web page that sells the booklet o on any other Web page that
promotes MYKS! or at the end of your e-booklet itself. No matter
where you mention it, always do it with a link to your special redirect
URL so that you will receive credit for the commission.
INCOME STREAM
#2 Your better business Info Product!
PUBLISH YOUR BETTER BUSINESS
INFOPRODUCT!
How should you publish your better business info
product? There are many ways:
E-ditor http://newsletter.easy-home-business.com/hts/e-ditor.html
is a low-cost, high-profit, easy-to-use and completely guaranteed
affiliate program that will let you create original products
to start your better business, add to your product line, use
as bonus items on your existing affiliate program or simply
use as unstoppable traffic generators for your affiliate program
And you
can always use
Adobe Acrobat http://www.adobe.com/products/acrobat/main.html
Whether you create business plans, spreadsheets, graphically
rich brochures, or Web sites, Adobe® Acrobat® software lets
you convert any document to an Adobe Portable Document Format
(PDF) file.
SELL YOUR BETTER BUSINESS
INFOPRODUCT!
The Automation Manual, and "186 Places to Promote..."
and "120 New Places to Promote..." are three tools in the
MYKS!
http://newsletter.easy-home-business.com/hts/myks.html
Tool Kit that are loaded with strategies and places for you to SELL
your better business info product...
You can build up your income over the coming days,
as you implement more and more of the above three tools from the Tool
Kit.
Link to ClickBank from your better business mini-sales-site.
They will accept credit cards on your behalf, and handle all customer
billing, billing inquiries, and bank inquiries. Twice a month you'll
receive a check, minus their $1 + 7.5% fee per sale.
Second, use MYKS!'s brilliant strategy called "Secondary
Outlets." For example, you can place your better business digital
booklet on Fatbrain.com's digital bookshelves. *THEY* do the marketing,
building traffic to their site. *THEY* get the sale, clear the credit
card and take care of the download. And *THEY* handle all the money.
Yes, they charge you more... 50%. But they spend money attracting
traffic. Some of this traffic will find your product when they search.
So these are sales that you would not otherwise have. This is worth
repeating... these are sales that you would *not* otherwise have.
Done with Fatbrain? Great. Place your better business
booklet in 50 other outlets. They'll all generate a bit of bread for
you, and it will all add up to a loaf.
FINAL NOTE
This web page is only a briefing of what you can
do. There's your better business e-book in everyone. Each of us lives
a life of unique circumstances and experiences that results in building
a body of knowledge... knowledge that has value and that can be packaged
and sold to others.
There are tens of tips, tricks and help templates
that can help you to find "your better business info product within," create it, publish it, market and sell it. They all can be found in MYKS! the ULTIMATE USER'S GUIDE TO INFOPRODUCTS.
To receive the full version of The Info product Masters
Course send a blank e-mail to:
timsRB@sitesell.net
Written by Dr. Roberto A. Bonomi
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com
If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site
You can use this article
as one of your Business-Building tools.
Feel free to use it in your ezine, Newsletter,
follow up letters or web site.
All that is required is that:
-
You print the whole article
without modifications
-
You e-mail me telling me
that you are going to use this article to:
Dr. Bonomi rbonomi@easy-home-business.com
- You place the following resource box below the
article
Written by Dr. Roberto A. Bonomi
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com
If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site
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