Traffic Tips
Are traffic tips important?...
Just think: someone told you that if you aren't on Internet,
you don't exist. So you started reading about how to create
a web page or you hired an expensive designer and finally, you
are the owner of Internet's most awesome web page about your
product. That's fine!
But...
Who's going to find your web page among other 3.000
million web pages?
It doesn't matter if you have a home made web page
or a professional expensive made web page. People won't find you
unless you start attracting traffic to your web page.
Suppose for a moment that you have succeeded and
you start receiving 1000 hits per week in your web page, is that
good enough? Well it depends... If you where receiving zero, 1000
looks pretty good to start, but the key question is. Do you just
receive 1000 hits of ANY kind of people or 1000 TARGETED hits.
By Targeted Hits I mean people who's looking for
what you are offering. And believe me the key to an easy home
business is to get TARGETED visitors.
There are many different ways to attract targeted
visitor to your web page:
 Search Engines
Directories
Links from other web sites
Off-line media
Word of mouth
e-mail signatures
Usenet Newsgroups
Unsolicited e-mail
Banners
Opt-in mailing lists
Ezines
Why did I use different colors, just to point the
difference between the:
Good
Never use
Not so good
Lets have a brief description of each one of them...
 SEARCH ENGINES & DIRECTORIES
As you probably know 80% of the sales usually come
from 20% of the promoting effort, and with Search Engines this
numbers usually are 90% - 10 %.
So, to have a good traffic wave, you will use a
lot of different means of promotion, but 90 % of it will come
from Search Engines and Directories; so they are the back bone
of the Internet marketing, and here is where you have to apply
your biggest effort to do the things in the right way.
And the best part of it is that they are a free!
LINKS FROM OTHER WEB SITES
You can get links to your web page from two different
sources:
-
Search Engines:
when your potential visitor asks for information about one
of your main keywords, the Search Engine will show your web
address link in their results. This will result in a visitor
to your web site IF you are listed in the first 20 web addresses
shown, people very rarely go after the first 20 results
-
Other sites:
every good marketer is interested in providing good content
to their customers, because if they like the content of their
web pages, they'll keep on returning for more information.
So other sites might point to your web page if they consider
that's a good information to give to their customers
OFF-LINE MEDIA
There are many off line ways to generate traffic
to your site:
-
-
-
-
-
-
-
-
-
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News releases to targeted media
-
-
I told you above that the first and best way to
attract targeted visitors to your web page is through Search Engines
and Directories, well... the second best way to attract visitors
to your web site is to write an article for a magazine or newspaper
that reaches your targeted market.
And why is this so important? Because if an important magazine
or newspaper shows an article written by YOU, there is an implied
endorsement from them. Their customers believe in them, and
if they show YOUR article the customers feel they should believe
in YOU.
WORD OF MOUTH
Word of mouth will cost you nothing and that makes
it a very cost-effective way of attracting targeted customers.
What could be better than a real person's testimony? But it isn't
easy to get.
Why is people going to talk about you?
They will only talk about you and refer you if your offer them
extremely good content, and if you treat them as if they where
your only customer!
E-MAIL SIGNATURES
Very easy to create and free too!
This is a very powerful and legal way to attract
targeted customers because every time you write an e-mail to one
of your customers they see it.
And it becomes a strong way of promotion if you
write to newsgroups, mailing lists, or any other place where many
people will see it.
E-mail signatures are a combination of a business card and
PS it should be located at the end of all your e-mail, and are
the second most important part of any sales letter.
USENET NEWSGROUPS
We must distinguish among two kind of Newsgroups,
Forums and Mailing lists
-
Loosely regulated groups:
Where anyone can write about anything. Yes you will be able
to put your add here, but as anyone can, they are flooded
and scarcely anyone pays much attention to the
-
Serious groups:
That will have strict self-enforced rules. Write any commercial
stuff to them and you'll be flamed. Here you have to build
a relationship with the group, honestly participate in their
discussions and they won't care if your include your e-mail
signature, but don't try to fool them. They will insult you
or you'll get banned or both.
As a matter of fact, unless your product or service and the
Newsgroups topic have a perfect fit, it's better not to use
them. You will have to read everyone's postings everyday,
and contribute regularly to get a small response and a lot
of spam.
UNSOLICITED E-MAIL
If you send un-targeted e-mail to anyone, and don't
provide your name, reply e-mail address and a way to be removed,
that's named spam
My advice is no to use it, not only for moral issues,
but because it doesn't work, you will end loosing your ISP, your
web sites and hours of hard work.
A different thing is to write to targeted lists of people that
have specifically accepted to receive your e-mail. (Although
most of them accept your e-mail because they want to receive
some free gift offered to tempt them, and so are a low motivated
un-targeted market)
BANNERS
Lets be direct: how many times do YOU click over
a banner?
A banner to be of any use has to be:
-
Very well designed to produce high impact
-
It has to be animated to catch attention
-
-
It should be at the top or the bottom of the
page to get best results
-
It better be the only one on the site
-
They are too expensive for most of the companies
That you read about a banner exchange program that's free.
Don't dream about it. It's never free, it will cost you A LOT
of money, because although someone MIGHT click over your banner
that's shown in other site, when a targeted prospect that's
browsing YOUR site, clicks over the exchange banner, you can
say good bye to your prospect. And that's a lot of money!
OPT-IN
MAILING LISTS
This is a good selling method! Because only targeted
people will opt-in to your mailing list, BUT although opt-ins
allow you to create a relationship with a targeted prospect that
when they start trusting you, in many cases will by from you,
this is a long term relationship, and here we are talking of TRAFFIC
developers.
This is NOT a good way to develop traffic, is a good way to
develop sales in the long term
EZINES
Same as with opt-ins, this is a long term sales source, not
a traffic developer.
---------0---------
To your success
Written by Dr. Roberto A. Bonomi
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com
If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site
You can use this
article as one of your Business-Building
tools.
Feel free to use it in your ezine, Newsletter,
follow up letters or web site.
All that is required is that:
-
You print the whole
article without modifications
-
You e-mail me telling
me that you are going to use this
article to: Dr. Bonomi rbonomi@easy-home-business.com
- You place the following resource box
below the article
Written by Dr. Roberto A. Bonomi
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com
If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site
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