Why should you care about return
traffic?
The secret of a web site's success is just traffic.. And all you
have to do is to attract as many new visitors as possible. Right?
Wrong!
A site cannot become truly popular unless it appeals the new users
so much, that they decide to come back again and again, this is what
I call return traffic
I'm sure you have favorite places in the web where you stop by every
now and then to get the information and entertainment. We all have,
and we are part of their return traffic. So one of your important
goals as a webmaster is to make your site such a place, that you start
receiving return traffic.
If you succeed in building your return traffic so, you can be sure
that your advertising revenues will be higher, and more products you
will sell.
WHY IS RETURN TRAFFIC IMPORTANT?
Everybody
in business knows that it takes more than one contact to make a
sale. The more times people are exposed to your message, the more
they tend to believe in it.
If you sell
banner advertising space, the more visitors you have, the more contacts
you can sell
A visitor
that isn't ready for you offer today, might be ready for it the
next time he comes... Or when the time is right.
Those who
regularly visit the same site (return traffic), often mention it
to their friends. And when people tell about you to their acquaintances,
they start a traffic virus, because they will spread the word to
their own acquaintances and so on. (Word-of-mouth is reputed to
be the primary source of traffic for many sites). And most probably
they too will become part of your return traffic.
HOW CAN YOU CREATE RETURN TRAFFIC
The first
one is obvious: Have a great site! Filled it with high quality content!
If you aren't 100% sure on how to do it, you can read Make Your
Site Sell http://newsletter.easy-home-business.com/hts/sitesell.html
is the best book you can read about how to create return traffic
to your site
Update it
continuously to retain the interest of your visitors. Add unique,
fresh and interesting content every now and then, and if you can,
improve the content you already offer to tempt return traffic. (Do
it once or twice a month).
A good idea
could be to add a "What's new" page or graphic, or somehow inform
your return traffic about your recent developments.
Remind people
to bookmark your site. Remembering Internet addresses is difficult,
so only bookmarks can assure you that you won't be losing return
traffic
Start a newsletter.
Even if people bookmarks your site, they are unlikely to ever return
once they leave. Editing a newsletter takes a lot of work, but gives
large rewards in return. If you can get your visitors to subscribe
to your newsletter, when you send them e-mail with your newsletter,
they won't forget you, and you won't be accused of spaming.
Give something
valuable for free, and better yet if you can give away every month
something different.
Open a discussion
forum. A well-moderated discussion forum can become a good source
of return traffic to your site. (Keep a periodic surveillance to
remove offensive content). And be careful, don't start your forum
if your site isn't enough popular, or else the forum won't be frequented
by many users, and there will be very few new messages and very
few return traffic.
If you want
return traffic, make your address easy to remember. What's easier
to remember? http://members.fortunecity.com/bestcountrymusic/ or
www.best-countrymusic.com
In places like AdGrafix http://newsletter.easy-home-business.com/hts/adgrafix.html
and SiteBuild It http://newsletter.easy-home-business.com/hts/sitebuildit.html
you can get your own domain for a few dollars a month. If you value
your site at all, go professional and get your own domain. It looks
more serious and reliable, and it's easier to remember for return
traffic.
Written by Dr. Roberto A. Bonomi
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com
If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site
You can use this
article as one of your Business-Building
tools.
Feel free to use it in your ezine, Newsletter,
follow up letters or web site.
All that is required is that:
-
You print the whole
article without modifications
-
You e-mail me telling
me that you are going to use this
article to: Dr. Bonomi rbonomi@easy-home-business.com
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below the article
Written by Dr. Roberto A. Bonomi
Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com
If you already have, or are looking for an Internet Home Business, you can't miss the free knowledge that you'll receive at his site
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