BETTER BUSINESS SITE(Part II) Learn to sell like a professional!KEEP YOUR BETTER BUSINESS SITE THEME FOCUSEDAs the spiders gather up your TIER 1, 2, and 3 pages, the computer programs that analyze them are getting smarter and smarter... and theme-focused. What does that mean to you?...
THE CONTENT OF YOUR BETTER BUSINESS SITEYour better business site's content must accomplish our critical two goals... Deliver VALUABLE content to your readers... ... *AND* tasty content to your spiders. Let's start this section the same way as we did for "The Structure of Your Better Business Site"... with the home page... Your Theme-Based Better Business Site's content must be made of a home page that gives the "what's in it for me" about your better business site. It elaborates on the VPP ("Valuable PRE-selling Proposition") by expanding upon...
It accomplishes this while focusing on your Concept Keyword. What do I mean? Well, like I said above, you have TWO audiences... your visitor and your spider. Your home page delivers the above content to your visitor. The other pages of your better business site, your Keyword-Focused Content Pages, deliver content about HIGH-PROFITABILITY topics. As you write each Web page, you focus upon using a single keyword slightly more than your high school English teacher taught you was "good English." This is the keyword that you want the Search Engines to rank highly. We'll call this word the "Specific Keyword" from now on. For your home page, the Specific Keyword is your Concept Keyword... "factory outlet stores" in our example. Your home page establishes your Valuable PRE-selling Proposition. In other words, it answers what SPECIFIC and HIGH-VALUE information you deliver, and it develops your unique positioning, your unique angle of approach. That does *NOT* mean that you should start like this... "Welcome to WORLDSBEST-FashionFactory-outlet-stores.com, your home for news and information about fashion outlets. I have spent a lot of time searching for information and will be giving all the best of it right here." No-o-o-o-o-o... Keep it fun, bright, intriguing! Bring out the appropriate emotions for whatever your topic happens to be. For example...
Yes, you *CAN* write like that. Really, it's a snap since you have lived this stuff. First, just feel the emotions that YOU feel. What are they? How do you feel? When do you feel them? You KNOW this, right? Now... put yourself into the skin of your reader. Put those emotions into your visitor. The few intro paragraphs above establish your VPP while quickening the pulse of your reader. From here on in, you'll deliver the benefits of your better business site... you'll answer the "what's in it for me" question that every visitor asks when arriving at a better business site. As you do this, you continue to work your Specific Keywords in everywhere and often... but not TOO often. Where, exactly?...
I'll skip the tech stuff, about how to include your keywords in the mentioned places, because all this is built into "layman-understandable" online help in Site Build It!. For technical reasons, don't make your page TOO long. Vector-based analysis could start to hurt due to its compressions algorithms. Keep pages to a reasonable length and you'll be fine. Do not, ever, get off-target. Keep each page focused on material related to your keyword. Never, never, NEVER introduce a second theme to a page -- *NO* mixed messages. Each page focuses purely on its "keyword topic." And that goes for your better business site. The more you laser-beam on a single theme, the better you'll do with the Search Engines. Now here's the hard part... the body copy has to do double duty as a Search-Engine-optimizer and click-through- generator. While emphasizing your keywords, you must build original, valuable information. Meet the needs of a visitor who was searching for that keyword. This will convince the reader to click-through on your links. Don't make the page read badly, or all your efforts to get your potential visitor this far will have been... ... for nothing. We concentrated on the home page, but the approach is the same for the TIER 2 and TIER 3 Keyword-Focused Content Pages. While the home page, of course, focuses upon the fundamental Concept Keyword, the other pages each focus upon one of the HIGH-PROFITABILITY keywords that your MASTER KEYWORD LIST has identified. Ultimately, you create Keyword-Focused Better Business Site Content Pages that...
Each page wraps a HIGH-VALUE topic around each Specific Keyword, following the guidelines outlined above. The BIG POINT is... THEME-BASED better business sites will be THE way for affiliates to succeed over the next 3 years, starting right now! If you love a good technical challenge, here are a few more resources that I would recommend...
If you enjoy the challenge, these are excellent resources. But if you just want to write great content that meets the needs of searchers *AND* engines, with all the technology working behind the scenes, hidden from you.. Then use Site Build It!
PAID BETTER BUSINESS SITE OR FREE BETTER BUSINESS SITE?Even on the Net, there's no such thing as "truly free." Think about it... a company has to make money to survive. One way or another, hidden or not, it costs you. But the low credibility of free better business sites costs you way, way too much... Your time. If engines don't spider you, or if customers don't respect it, or if advertising lures your customers away and hurts the sales-effectiveness of your better business site... You're wasting your time. And that's way more valuable than $20 per month to host your own better business site. You MUST, MUST, MUST put a value on your time if you want to succeed. All successful people will tell you that time is their most precious commodity. So... A NON-free better business site with your own domain is a prerequisite to build credibility with your readers *AND* with the Search Engines. So find a good Web hosting service like AdGrafix http://newsletter.easy-home-business.com/hts/adgrafix.html and put up a real better business site. For the $20 or so per month, it's worth it. If you want to have a web page that sells, then choose Site Build It!. Why? Because it delivers a solid, simple approach.... one that removes all the complexity and technology away from view. Not only it hosts your better business site, but shows you exactly, step by step, HOW to build a better business site that delivers great content *AND* that ranks high with the Search Engines! But Site Build It! has so many benefits that I can't really show them to you in this web page, see them here: http://newsletter.easy-home-business.com/hts/sitebuildit.html If you would like to receive a full version of The Affiliate Masters Course blank e-mail to: mailto:tamsRB@sitesell.net Written by Dr. Roberto A. Bonomi Dr. Roberto Bonomi is a successful e-book writer that shares his home business experience at: http://www.easy-home-business.com You can use this
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They'll analyze all your pages in their databases and decide upon the overall theme of your better business site. So none of your pages should be off-theme, or you'll confuse it. If you have a great idea for a HIGHLY PROFITABLE Keyword-Focused Content Page that is off-theme, save it for your NEXT niche. 
*WHAT* SPECIFIC and HIGH-VALUE information does your better business site deliver? 
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