BETTER BUSINESS SITE

(Part I)

Learn to sell like a professional!

Just beginning to develop a second income stream? Or are you an established affiliate of several programs? Doesn't matter... EVERYONE shares the same goal... to maximize profits. And this is done with a better business site!

So it's time to build income through content... i.e., to build a better business site that gets the CLICK!

Deliver VALUABLE content to your readers...
*AND* tasty content to your spiders...
With a Better Business Site!.

A better business site must be a WIN-WIN-WIN-WIN proposition for four parties...

YOUR VISITOR
The Search Engines
Your merchants, and...
YOU!

Let's look at each WIN...

YOUR VISITOR must get what she is looking for -- outstanding information. OVER deliver with original, HIGH-VALUE info. If you don't do this, she simply clicks the BACK button to the Search Engine and says... "Next!"

The Search Engines are in business. Their product is the quality of their search results. Help them make their product better, and they'll love you. How? Search Engines use computer programs called spiders to go out and bring your better business site back to its home (i.e., the Search Engine's database).

Then when someone looks up for what you offer, say, "factory outlet stores," another program decides whether your better business site, or another, is more relevant.

You must HONESTLY convince each Search Engine that you are the most relevant (at least in the Top 20, preferably in the Top 10) for the KEYWORDS that you target. If you TRICK the engine, your success won't last long, and when it discovers the trick, it will ban you. Why? Because tricks hurt the Search Engine's product rather than help.

Help the searcher, your potential visitor and your merchant's potential customer, solve her problem or her quest. Satisfy the whole reason WHY she is doing the search. If you do this, you ADD VALUE to the Search Engine's product.

If you do this properly, you never have to worry about the Search Engines, because they and you become partners in an effort to deliver QUALITY content to searchers...

No tricks in comment tags or invisible links or anything else that is not natural for a true content better business site.
No hoping that the Search Engines don't change their attitude towards your "tactics."
No worrying about just the right number of times to repeat a keyword in the META Keyword tag.
No time-wasting, constantly "staying on the cutting edge" ahead of the engines
No 8 versions of the same better business site, one for each major engine. Focus on creating one "best fit" better business site that scores well with most of the engines for most of your words most of the time. Then spend your time creating another better business site. No games.
No off-target keywords to suck in untargeted customers. ("Hey, this better business site's not about Monica Lewinsky! What gives?")
No fretting about whether competitors will complain about your tricky methods.
No multiple domains, hidden inter-linking, etc. -- since every page is for the customer first and foremost, and since you are simply writing to ALSO satisfy the Search Engine, none of this is necessary.

There's simply nothing to worry about. Sleep well and enjoy solid, stable results by doing it ALL right the first time.

To deliver a second stream of income, your must include into your web pages links to merchants related with your product. Your MERCHANTS want sales. And the best way to deliver that is through outstanding content that gains your visitor's confidence, then using "in-context" TEXT links to refer/recommend/direct those visitors to places that you believe will deliver great value.

YOU must WIN, too, of course. How? Ah, that's the easiest part. If you get the first three WINS right, you WILL succeed.

Think about it... OVER delivery to your visitor ensures repeat visits, confidence and ongoing sales. The Search Engines will never ban you. And, as you become a SUPER-affiliate, your merchants will pay you more and more, perhaps even giving you special bonuses and deals!

FIND-CLICK-CLICK-CLICK-kaCHING

The road to *YOUR* WIN is: "FIND-CLICK-CLICK-CLICK-kaCHING" Why? Because here's what has to happen for you to WIN...

FIND Your POTENTIAL visitor must FIND you in the Top 10 (no worse than top 20) of the search results for your keyword. If your potential customer does not find you on the first or second page of the Search Engine's search for your keyword, well, you simply don't exist for that word. Game over.
CLICK Your POTENTIAL must read the Title and Description that the engine uses in the search results, *AND* must find it sufficiently compelling to CLICK to your better business site. If your Title and Description are boring or tacky, your POTENTIAL visitor will probably not click to your KFCP (Keyword-Focused Content Page). Game over.
CLICK Your VISITOR finds HIGH VALUE content, learns to trust you as someone honest who delivers, and so follows your recommendations... CLICK again! If your page delivers poor, LOW-VALUE info (or even worse, a SALES PITCH), you still get the CLICK... on the BACK BUTTON to the Search Engine's results page. "Who's next?" :-( Game over.
CLICK-kaCHING Finally, your VISITOR arrives at your merchant (or your order page) in a "feeling smart about myself" and open-to-buy mood, ready to CLICK that BUY button! Did I just hear a cash register?... kaCHING! :-) Ah.. if you get the FIND-CLICK-CLICK right, that last CLICK-kaCHING is almost in the bag! :-)

FIND-CLICK-CLICK-CLICK-kaCHING... To accomplish that, all you have to do is... Get the first three WINS right. The fourth WIN, your WIN, must follow automatically. And all you have to do to nail down those first three WINS is...

We're about to discuss building your better business site. I'll try to keep it as non-technical as possible. If you are a tech-expert, you probably don't need most of my advice, but if you aren't the best tool to build a professional web better business site is Site Build It! http://buildit.sitesell.com/RB.html Whether you are a tech-expert or a newbie, however, better business Site Build It! is a product that makes all the technical issues invisible to you.

You must focus upon what's REALLY important -- getting your knowledge out of your brain and into your better business site. All you need to know is... what you KNOW!

Here is what you do *NOT* need to know...

No html required
No ftp or any knowledge of how Web hosting works -- this works purely through the browser!
No Search Engine skills -- better business Site Build It! will take you by the hand as you create SE-effective pages. You don't even need to know what a META tag is -- better business Site Build It! creates all these for you.
No techie stuff at all.

And you must use a paid better business site like the one better business Site Build It! gives you, because engines score freebies NEGATIVELY for many reasons, even if you have your own domain, you will score much higher at the engines than with any free better business site.

All you'll have to do is... Build your better business site, following the online help if you ever need it. The online help takes you through every step of building a Theme-Based Content better business site that will score well at the major Search Engines. And it goes well beyond that... helping you build traffic in other ways, too. For more information you can go here: http://buildit.sitesell.com/RB.html

THE PHYSICAL LAYOUT OF YOUR BETTER BUSINESS SITE

The Structure of Your better business site Your Theme-Based Content better business site should be made of a home page that gives the "what's in it for me" about your better business site. It elaborates on the VPP ("Valuable PRE-selling Proposition") and delivers the major benefit statements (more on content-building in the next section).

Think of your better business site as a PYRAMID, with the home page CROWNING the pinnacle.

Your home page should link to SEVEN other pages. These seven Keyword-Focused Content Pages will contain content that is about your MOST PROFITABLE KEYWORDS *AND* that fit with the whole better business site Concept and VPP.

You will link your home page to these seven, both within the body copy, as you outline what the better business site is all about, and from within a text or graphic navigation bar (navbar).

Your home page should not link to any of your merchant partners -- it's too early. Its job instead is to link to your HIGHEST-PROFITABILITY pages. It must GET THE CLICK to at least one of these seven pages. This is important for two reasons...

Your visitor hits a "money page" -- your HIGHEST- PROFITABILITY Keyword-Focused Content Pages weave "in-context" TEXT links to your merchant-partners while OVER delivering great content. This is how you make your income, so we want to lead your visitors to your HIGHEST POTENTIAL pages ASAP.
Your spider-buddy follows the links and indexes (i.e., brings back to the Search Engine's database) your most important pages first, and most reliably -- the deeper a spider has to go, the more likely it is that he misses and FAILS to bring YOUR bacon back to his database home.

So we want to structure our better business site so that the HIGHEST PROFITABILITY pages have the best chance of being dragged back to all those spiders' homes. We'll call your SEVEN HIGHEST-PROFITABILITY pages "TIER 2" pages, since they are on a second TIER below the home page.

Each of these pages can themselves link to 5-10 pages ("TIER 3" pages).

You likely won't pick the absolute 7 HIGHEST POTENTIAL keywords. Some will be too close in meaning. Others may not easily lead to a TIER 3, as we'll see in a second. So you pick the 7 that make the most sense and help to form the strongest better business site overall.

TIER 3 pages should relate to the TIER 2 page that links to it. For example, let's say that "outlet malls" is one of the most PROFITABLE keywords that your research has found. What do you do? Create a TIER 2 Page ("outlet-malls.html") called... "Top Factory Outlet Malls Where You Can Shop Via The Net" This page links to TIER 3 pages...

A page that ranks the top shoe outlets that allow you to shop via the Web
Another that rates the top clothing outlets
Also to the best fur discount malls, clothing outlets, Nike outlets, etc.

So, your TIER 1 home page links to 7 TIER 2 pages (not more, because your navbar starts looking pretty congested). And your TIER 2 pages each link to 5-10 TIER 3 pages.

This clean, 3-TIER approach yields an easy, navigable better business site... for both your visitor and your spiders. Spiders always come in through the front door (as long as you submit the home page to them... ). From there, you've left them a nice trail to follow. So they can easily index the rest of your pages.

Humans, however... Humans may find any page, TIER 1, 2, or 3, via the engines. So each TIER 3 page should provide a link back to its related TIER 2. And the same for TIER 2 to TIER 1. Otherwise, keep internal linking only to what's really necessary and relevant.

Written by Dr. Roberto A. Bonomi