HOW TO WRITE ADS
THAT GENERATE SALES
(Part I)
Ads are the basement, no business can exist without sales, and every
sale begins with some form of advertising, and the advertising must
be good enough to make potential buyers buy.
Does advertising always succeed? NO! and the credit for the success,
or the blame for the failure of almost all ads, reverts back to the
ad itself.
What does an ad look for? Generally, the "ad writer" wants one of
the following:
That you visit
the store to see and judge the product for yourself
That you immediately
buy the merchandise being advertised
That you phone
for an appointment to hear the full sales presentation
That you ask
for further information (which amounts to the same thing).
The bottom line is always the same: To make the reader buy the product
or service.
As an "ad writer" you must know exactly what you want that your customers
do.
THE MASTER FORMULA FOR ADS
Attract the
"attention" of your prospect
"Interest"
your prospect in the product
Make your prospect
"desire" the product
Demand "action"
from the prospect
Basic rules of advertising copy writing:
An ad must be
read to stimulate sales
It must be seen,
so it can be read
It must command
or grab the attention of the reader
Your knowledge and practice of these basic rules, will determine
the extent of your success as an advertising copywriter.
CLASSIFIED ADS:
Classified ads are small, relatively inexpensive, many times free
in Internet, and give the beginner an opportunity to advertise his
product or service without losing his shirt if things don't go how
he expected.
Many people look classified ads when they wish to find a product
or a service, that's why they are a great means of promotion for any
Internet business, if you learn how to use them.
How do you put a free ad in The Web? just look for "classifieds"
or "classified ads" in a search engine (i.e. www.hotbot.com)
and then look for a link that might say "announce" "place
an ad" "free ads" etc. Sometimes you won't find the
link in the home page and you will find it after you choose one of
the categories (i.e. "business opportunities", "Internet
marketing", "jobs", etc)
What kind of results can you expect from a classified ad? A good
ad will bring you people interested in your product or service, from
these prospects (potential clients) you might get up to 1 sale for
every 10 - 30 of them, if you follow up them properly in the next
months. (Follow up has some special rules, that will be explained
in other web page)
It is important to be aware that classified ads is a promotion system
that will not give you immediate results, but in the next months.
Classified ads are important because they let you reach a market
niche that you won't be able to find other way. That's why every prospect
that you get through this means is a great treasure.
The trick of classified ads is to put as many as you can. You can
do that one by one in free places like my free ads web site at: http://www.easy-home-business.com/freeclassifieds.html
or with a good automation software like:
My
Free Classifieds that packs 30 main categories
and hundreds of sub- categories into one small package to target
any business or customer you desire. With their new technology your
advertisements will be posted into 1,000+ classifieds systems worldwide
under your specific category in under 15 seconds. Simplicity at
it's best. No questioned asked. And you can find it here: http://newsletter.easy-home-business.com/hts/myfreeclassifieds.html
The
Classified Connection This wizard is the only wizard
in existence, and allows user of The Classified Connection to "add,
update, and delete" thousands of classified sites from the database
with the "click" of a button. The system arrives with hundreds of
classified sites (templates) pre-loaded into the wizard to get you
started. Also, this setup yields an impressive total of over 60,000+
posted and/or linked classifieds advertisements with just one advertising
session. And you can find it here: http://newsletter.easy-home-business.com/hts/classifiedconnection.html
Becanada
Reach millions of people for FREE, using the Top2000+ Free classifieds,
in just a few minutes - compared to over 100s of hours of submissions
by hand! You can find it http://newsletter.easy-home-business.com/hts/becanada.html
How many ads must you put? Do not expect good results with an ad
placed at less than 200 sites. The ideal is to have 5 to 10 different
ads and place them in different categories (business opportunities,
home jobs, etc.) but the most important part is the quality of your
ad. One good ad will give you much more customers than 10 bad.
If everyday you put your ad in 6 different places, in a month you
will have 180 and in a couple of months your ads campaign will be
really working. To put an ad will take you from 7 to 10 minutes each,
for 6 ads you will need to work 1 hour per day. With an automation
program like Becanada http://newsletter.easy-home-business.com/hts/becanada.html
this will take you not more than a couple of hours a month.
THE HEADLINE:
The headline of a newspaper, it says the same that's said in the
main article. A classified ad, is a condensed form of large ads.
The headline and/or the lead sentence of an ad is the most important
part of the ad. When your ad is surrounded by hundreds of other ads,
the only thing that will make anyone read your ad is that you can
"grab" their attention and entice them to read.
If you don't capture the attention of your reader with your headline,
anything beyond it is useless effort and wasted money.
What happens if you don't have a headline? In classified ads, your
first three to five words serve as your headline.
What should you say in your headline?
Ask
a question. A question seem to attract the reader's attention,
and one he sees the question, he just can't seem to keep himself
from reading the rest of the ad to find out the answer. i.e.: "Do
You Suffer From These Symptoms?"
Appeal
to the envy. "You'll be the envy
of your friends" is a "reader appeal" that
you can use whenever appropriate, because everyone wants to be well
thought of, and will read into the body of your ad to find out how
he can gain the respect he wants.
Use
colloquialisms wherever and whenever possible, use words
that are not usually found in advertisements. The idea is to shock
or shake the reader move him to take notice of your ad. For example:
"Are You Developing A POT BELLY?"
Use
comparative price headlines: "Three For Only
$3, Regularly $3 Each!"
Offer
a strong guarantee: "We give you an year to try,
and your money back if you don't earn $50,000"
Offer status and prestige this appeals to the necessity
of belonging to a special group, or recognition necessity
You:
Whenever, and as often as you can use the word "You" in
your headline, and throughout your copy. Your ad should be directed
to "one" person, and the person reading your ad likes to feel that
you're talking to him personally. Whenever you sit down to write
advertising copy you should picture yourself in a one-on-one situation
and "talk" to your reader just as if he where in front of you.
Don't
get cute: People care much less for the art of the ad
than for the benefits they will get if they buy. So don't put in
it a lot of unrelated graphics and artwork. All graphics or artwork
you use should be relevant to your product, its use and/or the copy
you've written about it. Graphics should not be used as artistic
touches, or to create an atmosphere.
